After observing the purchasing behavior on the people who live in Ie Island, the following became in the clarifying. It is possible to say that the Ie Island is an edge side part in the living area in the daily life, particularly Nago City, in the purchasing behavior. In Ie Island, the use percentage of the online shopping and door-to-door sales are high. Therefore, at one point of view, Ie Island is isolated. However, Ie Island is an outside part in the commuting area of Nago City. But, from the questionnaire results, the people who live in Ie Island often go to shopping to Nago City. Therefore, at another point of view, Ie Island is not isolated.
本稿においては、宮澤(1996)とは条件が異なる離島を事例として、消費者購買行動がいかに展開されているかを明らかにすることを目的とする。
雑誌名
熊本大学教育実践研究
巻
23
ページ
83 - 90
発行年
2006-02-28
書誌レコードID
AA11700236
フォーマット
application/pdf
形態
4184452 bytes
著者版フラグ
publisher
日本十進分類法
365
その他の言語のタイトル
Purchasing Behavior Patterns in Ie Island, Okinawa Prefecture in Japan