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Administrative Rhetoric Revisited : Investigating Rhetorical Identification between Ruler and Ruled 平野, 順也 ヒラノ, ジュンヤ Hirano, Junya The notion of commonplace, or common pinion, is one of imperative elements of politics. Machiavelli shows how the ruler manipulates the commonplace to embrace his private interests as the social needs. This study investigates rhetoric of Machiavellian politics in the attempt to reveal ways in which the ruler guides people to identify with his private interests. The study firstly investigates the relationship between politics and rhetoric to examine how Machiavelli locates these two arts. Then, this inquiry discusses Machiavelli's political theory by focusing on his notions of republic, people, and appearance. Thirdly, focusing on the rhetorical theories of Aristotle and Burke, this inquiry explains how the commonplace plays a critical role. This section also examines their notions of commonplace, deductive reasoning based on opinion, and identification will reveal techniques of the ruler to use the commonplace to guide people to accept his private aims. Lastly, this study discusses Machiavellian politics and the current politics in order to call for the need of healthy commonplace for our engagements in politics. 熊本大学 2014-03-17 eng departmental bulletin paper VoR http://hdl.handle.net/2298/29949 https://kumadai.repo.nii.ac.jp/records/28336 0388-7073 AN0022154X 文学部論叢 105 101 118 https://kumadai.repo.nii.ac.jp/record/28336/files/BR0105_101-118.pdf application/pdf 1.5 MB 2020-03-03