@article{oai:kumadai.repo.nii.ac.jp:00027873, author = {Vu, Nam}, journal = {International Journal of Social and Cultural Studies}, month = {Mar}, note = {application/pdf, 論文(Article), The paper looks at the experience of the One Village One Product (OVOP) movement in Japan and its effectiveness as a tool for regional and rural community development in developing a country like Vietnam. The adoption of the movement may not be the same in every country and depends on the social, economic and political situation of each country. In South East Asia, some countries such as Thailand, Malaysia and the Philippines have got success from the application of OVOP movement in regional development but it has not been widely applied to Vietnam. This paper examines the applicability of the OVOP movement in Vietnam and conditions for combining it with the development of craft tourism in the rural areas. The paper also looks at the experiences of craft tourism in Thailand.}, pages = {93--112}, title = {Applicability of the OVOP Movement in rural tourism development : The Case of Craft tourism in Vietnam}, volume = {2}, year = {2009} }